Literal Convergence

VLynX HyperVideo Technologies

To be literal, the New Media Technology must also provide for the convergence of the revenue generating models within each industry as well.

• The Video Game industry revolves around straight product sales targetted towards the pure entertainment of the consumer.
• The Motion Picture Industry revolves around the films theatre-run, VHS/DVD sales and rentals and in an ever larger manner through strategic merchandising of the films characters, story, actors, etc.
• The Television Industry is primarily advertising revenue based. Relying heavily on demographics and consumer response, with top series moving into syndication, reruns, merchandising and VHS tape sales.
• The Music Industry revolves around straight product sales, and on the top end of the scale, the actual merchandising of the band and its members.
• The Internet Content industry is turning into an evolution of the Television and Magazine Industries advertising and subscription based revenue models.

Providing literal convergence, a New Media technology must converge the creative, cultural and business aspects of its predecessors.

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